Creating beautiful pins is just one aspect of a Pinterest marketing strategy. While you can grab the viewers’ attention with an attractive pin with the right messaging, there other aspects to consider. Let’s look at the elements of a good pin that leads to great content.
When someone comes to your website and wants to save one of your pin images (you have those on your website, right?!), the default image is saved with titles and copy that is dictated by your blog. An excerpt, for example, would probably be what shows up in your pin. You might not realize that when someone saves your pin, the default is used. Unless the pinner edits that pin (description, title, hashtags, URL), it will just get saved “as is”.
This is where a strategy is helpful in the form of a plugin called Tasty Pins.
Some people slap on a headline to their posts and Pinterest images like they would a peanut butter sandwich. There is no method to their headings or subheadings. It just looks good to them. I want to show you a few tricks for creating headlines that drive traffic to your website from your Pinterest images.