Do you ever sit outside in the summertime and just listen to the sound of crickets? The sky is dark…yet everything seems perfect. The warm summer air, the quietness, the silence…except for those crickets. They are out there, but you can’t quite see them.
Well, that’s great for the summertime. Not so much for your business.
Ever feel like you are listening to crickets when it comes to Pinterest?
You probably set up your business account because you heard all the hype about how great it was. You pinned some pins, maybe of hair styles, recipes, or even blogging.
And there it sits.
You might wonder what the big deal Pinterest is. Is it just another overrated thing that gets hyped up in the blogosphere that only dedicated professionals can hone in on or what?
Sure it’s great for Pinterest Marketing guru’s, but the rest of the universe seems to be clueless (unless you want to shell out $100 a month to learn from the “pro’s”).
I used to think that too.
While there are a crazy amount of people talking about Pinterest, not many are dedicated to helping with your images.
The designing…the tools….what constitutes a “good pin”?
It’s always about board descriptions, titles, and followers. And while that’s important, your website marketing strategy is going to sink if you send off amateur images to Pinterest.
Trust me. It’s not pretty.
Images are a big deal.
Images will make or break your traffic.
A bad image will send people away. An eye-catching, inspiring image will get readers to click, save, and sign up for your fantastic offers. (That’s why I call them “happy” pins).
Benjamin Mee had it all wrong when he said,
You know, sometimes all you need is twenty seconds of insane courage. Just literally twenty seconds of just embarrassing bravery. And I promise you, something great will come of it.We Bought a Zoo
Sure, Mr. Mee was referring to courage in this quote, but I’m grabbing his greatness bombs right now. Something great isn’t going to happen in 20 seconds….because….that’s too long.
Actually, you need two seconds….because in the words of “Sweet Brown”…Ain’t nobody got time for that.
If a visitor bounces after 3 seconds on your website, they can’t be bothered with your ugly pins either. They’ll look right at your pin and consider it too much work. That’s right. That pin you spent 45 minutes making will get glanced at and pushed aside for more beautiful pins. People are rushed, impatient, and have high standards.
So your images better WOW their pants off. Or you got yourself a subscription to Ben and Jerry’s and a box of tissues.
Who Am I?
My name is Michelle Buck and I have a background in digital marketing, graphic design, and website administration. I know utterly boring stuff. But it helped me in my career path because I learned how to craft social media graphics for several industries. While I was spending all my hours online (clicking through large amounts of graphics and data), I noticed that most businesses had no clue how to create social graphics. Not only that, but their copy was yucky and desperate.
No one wants a clingy, needy marketing person whining at people to buy their stuff. You’d be surprised at how many big-name retailers were doing just that. Then they’d slap together a graphic with some more whiny plea bargaining and demands and called it “good”. It made me cringe.
Marketing isn’t a Go Fund Me campaign.
That’s when I was in. I loved graphic design and writing copy. Add in my digital marketing and website experience and I knew I needed to pursue helping others so they could learn this too.
That’s why I help bloggers and website owners with their DIY pins by offering tips, templates, and hacks that will help drive traffic to their website.
I’m possibly a little Pinterest-obsessed too. Ever since I first learned how to correctly use Pinterest, I’ve been in love with the platform. If done right, Pinterest can be the vehicle that drives traffic to your little online world.
Pinterest isn’t another social media channel. It’s a search engine. It’s where people navigate to find all. the. things. To find YOUR things.
But in order for them to find YOUR things, they need to first be drawn in with your happy little pins (thank you, Bob Ross, for that reference). They won’t click without brilliant copy and eye-catching graphics.
But not everyone knows how to design pins. Everyone with a free version of Canva thinks they can design pins, but most of their pins suck. They are either unreadable, are gawd-awful ugly, or lack direction for what they want the viewer to do.
It’s the difference between a pin that goes viral and a pin that gets lost like Wilson from Castaway.
Let’s make happy pins, ok?
I help bloggers and business users of Pinterest to grow their business with stand-out graphics, clear design, and understandable copy. I teach you how to take your pins from sad and uninspiring to happy and click-worthy.
No more sad, crappy pins, ok?
Let’s get started creating swoon-worthy pins and copy that shows your business personality.