Visme is an online graphic design tool created specifically for non-designers. I had never heard of it before, so when Visme approached me and asked if I’d try it out, I was intrigued. I know what you’re thinking: Don’t we have enough programs floating around? What makes Visme different? After logging in to the platform,

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Do you remember way back in 2020 when everyone was complaining about the Pinterest metrics? Views had dropped, story pins weren’t being clicked on as often, and engagements on pins tanked. Social media blew up with complaints and tears. Some people stomped off and left the platform. “What a waste of time” was the common

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Some have claimed manual pinning has improved their traffic. Without seeing their actual yearly data, it’s hard to know if they are actually seeing results from their strategy or it’s just the ups and downs of the season.

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There’s a lot of talk about Pinterest “fresh pins” these days. It can seem extremely confusing, especially when the experts don’t even agree. I’ve spent hours researching this topic and decided to share what I’ve learned in a way that makes the most sense. Instead of bombarding you with a long list of why’s and

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Monthly views represent your reach. Without reach, you can’t get email signups, website views, purchases, or visits to your blog. So in that sense, monthly views are important. But they aren’t the only metric you should use to see how you are doing. If your monthly views are high, it might be that you shared someone else’s pin and it went viral. It doesn’t necessarily mean your own pins or your content is successful. So that’s why it is a vanity metric. It’s not a true representation of your success as a business or blogger.

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Knowing who your audience is and the “buyer’s journey” is key in creating content that converts. Pinterest is apart of that journey because it points the reader back to your content to solve their problem or pain point. This article looks at how to find your ideal customer and how to create content and Pinterest pins that answer their burning questions.

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