Creating beautiful pins is just one aspect of a Pinterest marketing strategy. While you can grab the viewers’ attention with an attractive pin with the right messaging, there other aspects to consider. Let’s look at the elements of a good pin that leads to great content.
Tools and tips to help you with your Pinterest strategy. Attract the right readers to your website using the power of Pinterest.
When someone comes to your website and wants to save one of your pin images (you have those on your website, right?!), the default image is saved with titles and copy that is dictated by your blog. An excerpt, for example, would probably be what shows up in your pin. You might not realize that when someone saves your pin, the default is used. Unless the pinner edits that pin (description, title, hashtags, URL), it will just get saved “as is”.
This is where a strategy is helpful in the form of a plugin called Tasty Pins.
This post has a lot of information in it, so I’ve made a printable checklist. The checklist also contains links if you want to get help with specific categories. Find the gaps in your website and strategy and you’ll start seeing more Pinterest leads.