You don’t have time to spend all day designing pins. Grab these free Canva templates for Pinterest. Sign up to access them now.
You Need Answers. Here You Go.
Pin sizes are generally 2:3 ratio, meaning the width of the image is 2/3rds the height. For example, 1000 x 1500 pixels. Depending on the pin image, there might be other limitations and rules. Check out my post: The Ultimate Image Size Guide for 2020
If you are running a video ad, the specifications are different than a regular video pin. Check out my post for specific guidelines for each.
It’s hard to believe there are so many different kinds of pins, but never fear! They all have their own uses and benefits. I’ve taken the time to describe each one in this post, which I think will help you determine which ones will suit you.
It’s true. Not everyone has access…YET. Yours truly doesn’t even have it! (I used to run a stress blog and no longer have that blog, but I kept the Pinterest account. That account has it. Go figure.) You can find all the good stuff about invites and using Story pins on my post: The Ultimate Guide to Creating Viral Story Pins.
Using A/B Testing is the best way to learn what your audience is attracted to. You change one element and run a test on it for a time period–enough time to learn what your audience likes. You can learn more at A/B Testing: 10 Answers You Need to Know.
Designing might seem daunting, but I suggest to beginners to use the free version of Canva. Also, templates are a must-have. If you want tips on how to design better pins, I suggest using my Insanely Easy Design Guide.
There are plenty of places to find free images for your Pinterest pins. You can learn about which ones are best to use at this post. Unfortunately, Pinterest, social media, and blogs are inundated with these photos because everyone uses them. Because of this, I have decided to purchase a membership through Ivory Mix. Photos are updated monthly and the photos are one-of-a-kind, not cookie cutter.
I have a few tools up my sleeve. One of them is to optimize images beforehand using tools like Optimizilla or even Adobe Bridge. I also don’t want to bog down my website with these images (as I use them on my posts for people to pin), so I want the image look good but not be a resource hog. You also want to have a strategy, such as naming your files correctly at the start. You can read about some time-saving hacks with photos here.
After the process of optimizing my images, I design. The system I use for designing and the simple 4-step process for creating designs can be found here.
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