There’s a lot of talk about Pinterest “fresh pins” these days. It can seem extremely confusing, especially when the experts don’t even agree. I’ve spent hours researching this topic and decided to share what I’ve learned in a way that makes the most sense. Instead of bombarding you with a long list of why’s and how’s, I want to show you exactly what fresh pins are, how to create them, and how to use them in your Pinterest strategy.
What is a Pinterest fresh pin?
Before I explain the “fresh pin” mystery, it’s good to know what components make up a pin image. A pin image has the following:
- A background or template layout
- A stock photo image
- Title, Subtitle, and call to action text
- Design elements
These parts make up a single pin image. This leads us to our “fresh pins” mystery.
Let’s take a little quiz? Which one qualifies as a fresh pin?
A. A pin which has a new URL and a never seen before pin image
B. A pin which has an old URL and a never seen before pin image
C. A pin which has an old URL with an image that has been used before & has been adjusted slightly (simple color change, moving the image a few pixels, ect)
D. Both A and B
If you guessed D, you are correct.
A fresh pin isn’t a pin you’ve posted before on Pinterest that has been adjusted slightly. It needs to have a new image and the pin needs to look brand new to Pinterest and your audience. It’s ok to use the same URL, but you need to change your titles and descriptions, and especially the look of the pin (template and image).
Is it a fresh pin if I use the same image in multiple pins?
It’s fine to create a new image with a new photo (not used in any other pin on Pinterest) and pin that image to multiple boards (around 7-8 boards total). But to use the same images in more than one pin is not considered a fresh pin. It would be considered a repin, which gets downgraded on Pinterest.
Should I create duplicate pins?
A duplicate pin is a pin that has already been posted on Pinterest. It’s really the opposite of a fresh pin–it has the same image and URL that has already been pinned to Pinterest. Duplicate pins can be shared in moderation, especially if it’s getting high traffic and engagements. My best recommendation is to focus on creating new, fresh content instead of repinning and sharing duplicate pins because this is what Pinterest users want and what Pinterest promotes on the platform.
What content can you create fresh pins for?
You can create fresh pins for the following:
- New blog posts – Create standard or video pins for your posts, then create other types of pins with quotes or lead magnets as the focus.
- Older blog posts – Update older posts and create brand new pins for these. Update the titles and descriptions too.
- Landing pages – Any page of your website can be turned into a new pin, with the exception of the home page. Don’t create images for your home page as Pinterest can’t tell it apart from other content and it will probably get downgraded. Other landing pages though can be promoted through Pinterest. One page I create pins for is a resource page. This has a list of all my resources and affiliate links in one place and I create several pins that direct to that page for more traffic.
- Products and product pages – Create product several images for the same product and use them in multiple pins. Using different perspective or angles are considered a fresh pin and also help the user decide on a purchase. Create pins for product pages and individual products too.
- Category pages – Category pages often have blog posts from the same category. You could easily create a pin image that leads to your category of blog posts.
- Affiliate products (best to use these in a blog post) – If you don’t have a blog, you can create images for affiliate links. Make sure to indicate that it is an affiliate link by using #aff or #sponsored so pinners know what it is. If you create a blog post and add affiliate links to that post, you don’t need to indicate it’s an affiliate link (except in the actual post).
- Opt-in freebies – These freebies sometimes have their own landing pages or are contained in a blog post so make sure you have a specific set of pins dedicated to each opt-in.
- Courses or training – If you have a course or any kind of classes or videos you want to promote, create a Pinterest fresh pin for them, and drive traffic to those courses.
- Facebook communities or groups – Do you host a community or group on Facebook? Create pins that lead to the group for them to sign-up or join.
Can you pin the same pin to multiple boards?
A good pinning strategy consists of pinning your pins to relevant boards. Take the example above with Pin A, B, and C and the different photos in each pin image. If I schedule Pin A on Tailwind, I want to pin it to the most relevant board–that is, the board that is closest to the keywords on the pin.
For instance, the pin title says, “What is a Fresh Pin?” so I want to pick a board that relates (description and title keywords). So I might select “Pinterest Pin Design” or “How to Create Pinterest Pins”. Then I’ll also schedule that pin to other boards that make the most sense, up to 8 boards. Then I’d do the same thing with Pin B and Pin C. So those 3 pins that are going to 8 different boards will equal 24 pins altogether.
How can I create enough fresh pins in less time?
It does seem daunting at first that you need to create a bunch of pins to keep up with the fresh content idea of Pinterest. Keep reading to find out how you can quickly and easily create new pins in less time.
After creating a piece of content: blog post, sales page, landing page, etc., you’ll want to brainstorm several titles for the blog post that will go on your pins. You don’t want each pin to have the exact same title. It’s ok though to throw in a new word or two. Add power words to change it up. The best tool I’ve found is Co-Schedule for evaluating how well the headline is. You can also use Sumo’s Kickass Headline Generator which gives you ideas and then run them through Co-Schedule to see how they rank.
If you created an outline for your blog post or content, you could also turn your titles and subtitles into questions and use them on your Pinterest fresh pins.
Once you have several working titles, you’ll need to use a design program. I recommend Canva which is free (the paid version is inexpensive and has a lot more features. Get a free trial using my link). You’ll want to get some Canva templates which are found inexpensively in a variety of places.
Curate stock photos and then edit your templates so that each pin you create has a new image, new title, and a call to action. Try to use a few different templates instead of the same layout. When you are done, save the images to your desktop for upload.
How many times can you pin a day?
Pinning all your pins at once looks spammy to your viewers. No one wants to be inundated with your 24 pins all at once. Try to spread them out at least 2 days apart.
You’ll want to pin anywhere from 15-25 pins per day, but this can include other’s content too. It doesn’t have to be all yours. Just make sure you pin directly from a website instead of repinning on Pinterest.
Scheduling Pins to Pinterest
- Create 4 Pins that all lead to the same URL. Make sure they all have different images with different titles that all relate to your post.
- Add your pins to the Tailwind queue and select the most relevant board for your pins. Alternately, you can also schedule these on Pinterest.
- Write your titles and description for Pin A, B, C, and D and make sure the URL is correct.
- Set the pins to publish one after the other. Pin A should fall on Day 1; Pin B should fall on Day 2; and so forth.
- Schedule these pins first.
- Then upload the same images again and set the descriptions, titles, and URL. Select up to 8 boards to save to that relate to the pin.
- Set the interval to every 4 days for each of your pins. You want the pins to alternate, so Pin A, B, C, D, A, B, C, D, etc.
- At this point, you can schedule your pins to the queue all at once.
- One tip I heard is to save your pins before scheduling them and then they won’t be seen as repins. I’m not sure if this works or not, but you could try it. After setting the interval, click on SAVE CHANGES. This will create individual pins for each board. Then publish them all. Your queue should alternate like in the image below:
Wait several days then go back to Tailwind and go into Pin Inspector. Add the first pins you published to the relevant board to Communities.
Also, you might want to increase the days if you plan on pinning other fresh content. The minimum is 2 days, but you can schedule them in intervals that are longer if you prefer. The more days between each pin creates a better Pinterest experience.
Now that you know what a fresh pin is and how to create them, what posts and other content need a refresh? Take a look around and start creating Pinterest fresh pins!
Here are some free Canva templates to get you started! Simply sign up and they are yours–FREE!
- Cara Chance: 9 Things You Need to Know About Fresh Pins
- Tailwind: Pinterest Best Practices FAQ
- Louise Myers: Here are the Best Pinterest Marketing Practices for 2020