As a designer, I’ve listened to Pinterest users and their frustrations with wanting to create attractive pins, but struggling at the need to design multiple ones. Some people have minimal design experience, while others have none at all. Only a few (such as myself) have gone to design school and know what constitutes a great pin and the ones that aren’t sure have to spend hours and hours learning.
This website aims to teach people the ins and outs of creating attractive pins, as well as using a Pinterest strategy. However, I have focused mostly on creating time-saving tips such as learning shortcuts, using templates, and implementing design hacks for Pinterest.
It’s all been helpful.
But I’m excited to share something that will absolutely cut your design time in half and make your business tasks abundantly easier. It’s called Tailwind Create and it’s a game-changer!
Creating Attractive Pins for Pinterest
Pinterest announced this year that the focus is on fresh ideas. This means creating new content and finding new audiences for your existing content.
Before I even write a blog post, I spend some time researching keywords I want to use. These words end up being used in my posts or page and the pin itself. When I design a pin, it usually involves opening up a design program and using a template that already has a layout made for me. I add in my own titles, call to actions, and special elements that make the pin look less like a template and more like a professional image. But this all takes time, even with a template.
I did a quick test to see how quickly I could design in my traditional program and in Tailwind Create. I didn’t focus on keywords or good photos, so I just quickly ran through designing 6 pins in each program. Since I didn’t really plan out the pins in detail, the time I spent on each was a lot shorter than I’d usually spend. These are my personal results, which may not be typical for others. (Tailwind publishes their results upfront for Tailwind here.) Nonetheless, here’s my final tally:
Another factor is that I’ve only used Tailwind Create a few times. The other program I’m much more skilled at, so I think if I did another “test” a month from now, that time might be even less. Either way, it cut my time in about half from the other design program.
The process for me to create pins typically goes something like this:
- Open up design program and templates – 2 minutes
- Search for photos that are “safe” to use – 15 to 20 minutes
- Edit 5-7 templates with my own branding, special elements, photos, and changing text to appeal to different audiences – 25 to 30 minutes
- Download to my computer & unzip file – 2 minutes
- Upload to Tailwind – 2 minutes
- Add titles to Tailwind images – 4-5 minutes
Of course, there’s more to it like adding in the description text that goes to Pinterest, saving it to a board, and so forth. But this is an overall look at how much time it takes me for just one post. It’s about an hour for each piece of content.
That might not seem like a huge deal, but what if you have 5 or 6 pieces of content? That’s 6 hours! I also have to add all those pins to my posts, so that takes time as well. When you look at your overall business, an hour for one piece of content is quite a bit of time. And that’s just how I do it. Maybe for some starting out, it would take twice as long. They might not know where to go for images, how to add special elements, how to adjust text, or how to use templates. If that’s the case, then you can spend hours on this process. No Bueno!
So what’s a girl to do? Luckily, I got connections y’all. (I have no idea why I said y’all. I’m from Minnesota. It should be more like “you betcha”.)
Time-Saving Design Tool For Attractive Pins
Have I told you lately that I love Tailwind? (aff link) Well, I most certainly do. And for good reason. For the past few years, I’ve been enjoying their scheduler for Pinterest. After creating my pins, I upload them to Tailwind and schedule them using intervals. Scheduling them out 5-7 days apart helps me not look spammy and keeps my content flowing out over time.
I also can schedule my posts to Tailwind Tribes, which is another way my content can get shared easily. People that are in the “Tribe” will share any content that relates to their niche. Likewise, I can share their content if it relates to my niche. And I get more eyes on my attractive pins and more people coming over to my blog. The features inside Tailwind are already pretty amazing.
I must admit, when I learned that the newfangled product they were releasing was a creation tool, I wasn’t very interested. Don’t we have enough of those? I’m an introvert, so if everyone is doing it, I’m usually the one standing in the corner with a look of disgust. I used the tool for a hot two seconds and then went to make a keto coffee and forgot about the thing. As fate would have it, I happened to be in my Tailwind account 2 days later and magically, there was an extra button in my drafts. “What is this madness?” I thought.
Oh yeah. It’s that handy dandy Tailwind Create tool. So I ended up playing around with it a lot longer and now here we are. Magic.
(Ok, it’s not really magic. I’m an affiliate and get access to cool things like this, but I still think it’s got some “bippity, boppity, boo” to it.)
That’s when I realized the full impact this could have on business users trying to use Pinterest. Like I said, game-changer! And yes, I’m totally impressed.
It slices, it dices, it can cut your design time in half! But wait, there’s more…
Take a look at how I use Tailwind Create in my workflow:
Isn’t that amazing? The peeps at Tailwind will be releasing it to the public when it’s about perfect, but you can get in on the ground floor now. Here’s what you do:
- Sign up for the 30 day free trial (no credit card required) at Tailwind (aff. link)
- Once you activate your account, sign up for the Tailwind Create access using this code: CREATEPARTNER2020 (using this code moves you up in the waitlist because I’m special and I have special codes)
- Watch your email and make sure to whitelist Tailwind
- Start designing pins with Tailwind Create here!
Isn’t this great? Here’s a look at my attractive pins–the final version!
Creating multiple pins in Tailwind Create makes designing a lot easier.
Want to create attractive pins quickly? Give it a try using the 30-day free trial (aff. link) and let me know what you think!