Do you know what’s considered “best practice” for Pinterest pins size dimensions in 2020? Are you confused about the differences between a standard pin and a promoted pin? What sizes are allowed for videos? Let’s dive in and learn about various other pin types and what sizes do the best on Pinterest.
Why Does Pin Sizing Matter?
Pinterest is a visual search engine. Therefore, people come to Pinterest to search for inspiration and learn something. There are all kinds of pins on Pinterest and if you’ve used it at all, you’ve noticed the various forms of pins that are on the platform. The best pins are the ones that stick to the guidelines otherwise you’ll face your message or image being cut off and not visible to the audience. It’s important to keep your pin image clean and consistent.
When you pick images for Pinterest, you should consider that pins are vertical, not horizontal. You want your images to appear in the vertical format and be attractive. An attractive pin leads to an engaged audience.
How to Size Pins Correctly
Pinterest recommends that pins maintain a 2:3 aspect ratio. That might sound complicated, but it’s really just an image width that is 2/3rds the height. Image sizes in pixels could be (W x H): 600 x 900, 1000 x 1500, 1200 x 1800, or 2000 x 3000. Using a ratio other than 2:3 will result in cut-off images and text.
Standard pins are your everyday pins for blog posts, recipes, or articles. When you create a pin for your blog or website, you save that pin to a board or group of boards so that it will hopefully get traffic to your page or post. This type of pin is the one most people are familiar with and the type that many bloggers start off creating in Canva or Adobe Photoshop.
Besides the sizing, what also matters when you create a standard pin is the title and description. If you don’t use a title when you post the image, your description will be used instead. Use the 100 characters that you are allotted to create a title that stands out.
Promoted pins are simply standard pins that you turn into an ad. You can use the sizing guidelines for a standard pin on a promoted pin too. When using other kinds of promoted pins, such as a video pin, the specs change somewhat from that of a standard Pinterest pin.
Let’s look at a few other types of pins and their sizing.
Carousel pins have multiple images in one pin. For example, you can use these pins for products or showcasing your brand. You can add up to five “cards” to each carousel pin and users can swipe through to see all the “cards” of your story. Users don’t even have to click through the pin to see all the images. They can do it right from the feed. Each card contains an image, a title, a description, and links to a landing page making the carousel pin a great way to sell a product or raise awareness for a business.
The image specs for a carousel pin is 1:1 or 2:3. You can use 2-5 images per pin. The carousel ads can be created in the Ad Manager area of your business account.
Tasty Pins offers an excellent tutorial on how to set up Carousel pins in Pinterest.
Collection pins are a newer feature of Pinterest. You can create an organic Collection pin, however, Pinterest only uses them for a promoted ad. The aspect ratio for Collection pins must be either 1:1 (square) or 2:3 (vertical) for all images used in the collection.
What is a collection pin?
Pinterest describes these pins as:
A collections ad is an ad format that appears as a combination of one large, hero image followed by three smaller, secondary images. The main image is known as the hero creative and the smaller, secondary images are known as the secondary creatives. Collections ads appear in the Pinterest mobile feed.
Once someone taps into a collections ad, they’ll be taken to a fullscreen experience where they can see the hero creative up close and up to 24 secondary creatives.Pinterest Help: Collection Ads on Pinterest
However, you can only create Collection pins and ads on a desktop. It is only targeted to people using the mobile app. To create an ad, you must first create a Collection pin. You can find out how to create Collection Pins on Pinterest.
In a recent article called by Katie Sehl of Hootsuite, she wrote about an interesting trend in video pins:
According to a 2017 Pinterest study, storytelling and how-to’s are the most popular video formats. The same study found that 67% of Pinners say video inspires them to take action. Meanwhile, a more recent study found that people watch Promoted Videos 32% longer when a storyline is developed over time.Hootsuite – 28 Pinterest Statistics Every Marketer Should Know for 2020
Video Pin Sizing
Video pins are useful as storytelling vehicles and get the most engagement. To create video pins, Pinterest suggests the following specs:
- File type: .mp4, .mov or .m4v
- Encoding: H.264 or H.265
- Max file size: Up to 2GB
- Video length: Minimum 4 seconds, maximum 15 minutes
- Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).
As you can see from the above specs, it’s OK to use a 2:3 ratio for standard video pins, but Pinterest is also fine with 1:1 or square videos, or 9:16 ratio videos. Make sure you are using the correct format such as an .mp4 or .mov file.
If you are using a video pin as a promoted pin, note these slight changes for the aspect ratio (the rest of the specs remain the same):
- Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can’t exceed the height of a 1:1 aspect ratio.
Although videos can be up to 15 minutes long, the recommended length is 6-15 seconds.
Creating a Video Pin
To create a video pin, follow these steps:
I recently uploaded a video to Pinterest. Subsequently, I learned that my Instagram Stories animated pins work well for video pins on Pinterest. The templates are also the correct size for using on Pinterest. Give it a try!
Pinterest defines Story Pins: “If you have a Pinterest business account, you can use Story Pins to include multiple images, videos, lists, and custom text in a single Pin. Like other Pins, Story Pins will stay on your boards once you’ve published them.”
Story Pins are new on the Pinterest scene. Not every business account has access to Story Pins. As a result, Pinterest is currently allowing requests through this form. For instance, Happy Pin Design does not currently have this feature.
In other words, think step-by-step recipes or projects or even storytelling for your business Story Pins. You can use images or videos to creatively engage Pinterest users. The Story Pins feature is useful for building your audience, increasing engagement, and boosting your reach.
Story Pins Sizing
Unlike the other pins we’ve discussed, Story Pins have no restrictions for the aspect ratio. You can use a video or image for a Story Pin. Even though the size has no limits, you still need to follow the file size limits of 32 MB for photos and 50 MB for videos. The file types also have limits. The resolution is something to keep an eye on as well:
- Image: 300×500 pixel size minimum, 1200×1800 pixel size recommended, 2000×3000 pixel size maximum
- Video: 1080p maximum (1920×1080 pixel size)
- Note: There is no maximum pixel size on Web
Tips for Sizing Pins
Not all Pinterest pins are set up as Pinterest suggests. For instance, Instagram posts are welcome on the platform even though they are usually a perfect square (1200 x 1200) and not an aspect ratio of 2:3. You should try out other content, but make sure the pin image remains intact.
Other Pin Types
Pinterest allows these types of pins:
- Instagram posts
- DIY Projects
- How-to guides
- Lead Magnets
- Vertical Pins
Most importantly, when creating pins always make sure the pin is inspiring and encourages the viewer to act or do something.
Your images are one of the most critical components of your pin. While you can certainly grab free images from various websites, I personally find having a membership is important. First of all, the images you use aren’t being used by everyone and their mother. Secondly, some memberships are adding new and unique images specific for business owners with websites.
One of my favorite stock photo websites, Ivory Mix, offers a membership program that helps bloggers with their photography needs. The photos are amazing and they add hundreds more each month. Likewise, Ivory Mix offers templates for Instagram and Pinterest, blogging and photography courses, and captions to use on social media. All of this is included in a membership which amounts to about $13 a month! It saves me a ton of time and I don’t have to design everything from scratch or pick from over-used photos. If you aren’t interested in paying for a membership, check out Ivory Mix’s free library of stock photos.
Use Rich Pins
Rich Pins add extra information to the pin. You can identify a Rich Pin by the bold title in the grid, or by the additional information on the pin. A business should use Rich Pins to brand their pins and get more exposure on Pinterest.
The benefits of using Rich Pins are that your pins contain extra information such as branding, website, and link data. Without having Rich Pins on your Pinterest profile, your pins would be lacking essential information as well as potential blog traffic. To learn more about Rich Pins and apply, visit the Pinterest Help Center.
Creating Pin Images
The easiest way to create pins and keep the ratio is to use a template. There are several free templates available, including monthly Pinterest templates from Tailwind. You can also purchase templates from places like Creative Market.
To save time, I suggest using Canva and using templates that you can plug in photos and text. For instance, I have 5-10 pins in each template group and I can just drop in the files or text and download. In short, it makes it easy to create pins quickly and not worry about aspect ratios or complicated design rules.
See the next section for the various tools I recommend for creating and sizing pins.
Creating & Designing Pinterest Pins
Pinterest Templates & Photography
- Creative Market Templates
- Ivory Mix Membership
- Ivory Mix Templates & Stock Images
- Canva Templates
- Canva Photos
- Tailwind: The Perfect Pinterest Pins Toolkit
Most pin sizing uses a 2:3 ratio, meaning the pin width is two-thirds size the height. Standard pins, product pins, and video pins maintain this aspect ratio, however, Pinterest does allow various other types of pins that aren’t 2:3 in size. Video pins, for example, can also be 1:1, while Story Pins doesn’t have any limitations on aspect ratio. It’s best to consult the Pinterest Help area for updated pin sizing and best practices.
As design tools become more and more accessible and inexpensive, you can also use templates such as the ones in Canva and not ever worry about aspect ratio. Just use a template and design your pin. The hard work is done for you. You can also purchase more professional templates or find them for free from places like Tailwind. Having templates is a huge time-saver and removes the headache of trying to start from scratch every time.
If you create pins, what is your favorite tool to use to design it? Do you use a template? Let me know in the comments!